Persuasion in A World Where Facts Don't MatterBook - 2017
Scott Adams, Dilbert comic strip artist and trained hypnotist, is expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques -- for good or for illustrations Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." A must read if you care about persuading others -- or if you just want to resist the tactics of emotional persuasion when used on you.
Publisher: New York, New York : Portfolio/Penguin, ©2017
Characteristics: xii, 288 pages :,illustrations ;,24 cm.