Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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Scott Adams, Dilbert comic strip artist and trained hypnotist, is expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques -- for good or for illustrations Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." A must read if you care about persuading others -- or if you just want to resist the tactics of emotional persuasion when used on you.
Publisher: New York, New York : Portfolio/Penguin, ©2017
ISBN: 9780735219717
Characteristics: xii, 288 pages :,illustrations ;,24 cm.


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Feb 21, 2020

Wow - the previous trumper just admitted they are not smart enough to handle "facts". LOL

Jul 27, 2019

The bad reviewers on here likely have TDS, and can’t take someone not sharing in their irrational hatred of Trump.

It’s a pretty good read that explains that facts truly don’t matter. We humans are irrational and emotional creatures that like to pretend we base our opinions on reason and facts.

Jun 09, 2018

If you were looking for a funny take on the election from the creator of Dilbert, it is going to disappoint. This book is strange, and slightly creepy, and says more about Scott Adams than it does about Donald Trump.

May 31, 2018

You might be forgiven for thinking the non-existent word 'bigly' is itself an illiterate Trumpish coinage for 'convincingly.'This book is appalling not only for the interminable boasting of its author about his prescience in predicting Trump's election in 2016 and his bragging about how perceptive and rich he is (no wonder he is attracted to the man), but also for his extravagant and unsupported claims about a host of issues unrelated to his subject. He condescendingly tells his readers he is going to 'teach' them about persuasion before reciting blindingly obvious banalities about human gullibility. Worst of all, and perhaps in itself an indication of how properly contemptible voters and readers alike today find both politicians and pundits of all stripes, is the author's admiration for winning at all costs, including stooping to insult, which he applauds. The book masquerades as a self-help book: the only person the book's sale helps is its author's ego.

Apr 29, 2018

"Win Bigley" is split between two related topics: the mastery of being persuasive and Adams’ egocentric view of his actions as an influential blogger and unexpected pundit in the 2016 election. Telling people how to be persuasive is by far the most interesting aspect of this book, particularly the chapter titled “The Persuasion Stack". Adams uses Donald Trump as a prime example of a Master Persuader, which offers a different lens to his campaign and his style that is quite thought provoking. The book bogs down in a somewhat self-indulgent narrative about Adams’ role in the election campaign. “Was I Predicting or Causing?” asks a chapter near the end and offers examples of his influence on the campaign and media. However it’s worth reading this book, because it provides plausible support to the view of human beings as “moist robots” who can be manipulated and influenced (think Facebook and Cambridge Analytica). A good reference list in an appendix invites further reading on the topic. In addition I recommend Robert Sapolsky’s 2017 book “Behave: the Biology of Humans at Our Best and Worse”, which backs up the anecdotal with science. Be aware, be informed, and be wary.

Feb 05, 2018

Adams gives his take on the communication (persuasion) techniques and psychology of the 2016 U.S. presidential election. Win Bigly is a light and well written. Worth reading.

Jan 24, 2018

If you have ever asked yourself "What on Earth was he thinking?" about Donald Trump or wondered how he could possibly have been elected, this book goes a long way towards explaining the Trump phenomenon. He is not a politician. He is a salesman. And he knows how to sell. Adams re-frames Trump from the standpoint of persuasion, and exposes our irrational thinking processes. An excellent read that could calm the hysteria at least a little, if people weren't so attached to it.

Jan 24, 2018

Scott Adams is a interesting character, I find it surprising that a lot of people have never seen or heard of the Dilbert cartoons . This book was radically different from what I expected from him . It is a insightful book on persuasion and Adams provides an interesting world model , I dont agree with everything he says but it is extremely insightful and definitely worth a read or a re read

Jan 23, 2018

Scott Adams states that this book is about effective persuasion techniques, illustrated by Donald Trump’s use of these techniques to win the Presidency in 2016. I was not persuaded at first. About half way through the book however, I started to believe that there is something to the points Mr. Adams makes about the art of persuasion. Still, the mastery of persuasion, as described by the author and practiced by Mr. Trump, seems crude, brutal, and artless to me. While the persuasion techniques Adams describes may have been effective at winning office, they so far seem ineffective when applied to the practice of good governance. Perhaps Mr. Adam’s will write a sequel for Mr. Trump to use in the White House. The book can be titled Govern Goodly - Collaboration in A World Where Truth Still Matters.

Jan 09, 2018

I had no idea who Scott Adams was before I read this book which I think would come as a shock to him (he seems to think he was a prime influence of the election). A solid portion of the points he makes serve almost only to pat himself on the back and self promote. be prepared for a tone of arrogance.

Now that you have been warned of his character, this is a great read. Lots of interesting insight into Trump and how the election unfolded. This is a great book for anyone looking to learn about persuasion techniques, political marketing and Trump himself.

Go into this book with an open mind.

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