The Culture Code
An Ingenious Way to Understand Why People Around the World Buy and Live as They DoDownloadable Audiobook - 2011
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.
Publisher: Prince Frederick, MD : Recorded Books ; 2011, 
Characteristics: 1 sound file (6 hr., 30 min.) :,digital. analog, Digital recording, rda data file, rda