Stayin' Alive

Stayin' Alive

How Canadian Baby Boomers Will Work, Play, and Find Meaning in the Second Half of Their Adult Lives

Book - 2010
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Canadian baby boomers now range in age from their mid-40s to mid-60s. This confident and rebellious generation has broken new ground at every stage of life; late middle-age and retirement will be no different.

Most boomers are healthier than their grandparents could have hoped to be at the same age. Some have made the pursuit of physical, mental, and spiritual health an all-consuming occupation. They're having a great time and intend to experience the next 30 years not as a decline into infirmity, but as the satisfying second half of their adult lives.

Stayin' Alive will look into the future and speculate what the aging of the boomers will mean for public policy, consumer marketing, the world of work, investment, philanthropy, tourism, retirement living (here and abroad), health care, and the rituals associated with death.

Publisher: Toronto, Ontario : Viking Canada, ©2010.
ISBN: 9780670063697
Characteristics: 358 pages ;,24 cm.
Additional Contributors: Langstaff, Amy - Author
Alternative Title: Staying alive


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debwalker Dec 15, 2010

How the baby boom generation will re-define retirement and make a difference in their "zoomer" years. From the guy who wrote Sex in the Snow. "Michael Adams, a noted commentator on social values and social change in North America, reflects on the changes Baby Boomers have brought about in Canadian society—and the changes that are yet to come. In chapters on family, health, technology, politics, retirement, meaning, and death, Adams shows that the over nine million Canadians born between 1946 and 1965 are anything but uniform. Social values data reveal four distinct values tribes that will negotiate the years to come in their own ways. Understanding the diversity of this large and influential generation is a must for marketers, human resources managers, policy makers, and engaged citizens."

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